Mission

To be the world’s best company at creating meaningful connections between people and brands using creativity, media and innovation.

Leadership

HAVAS WORLDWIDE
Aleks Milićević CEO
Aleks Milićević CEO
HAVAS WORLDWIDE
Igor Savić COO
Igor Savić COO
HAVAS WORLDWIDE
Aleksandra Banović Client Service Director
Aleksandra Banović Client Service Director
HAVAS WORLDWIDE
Janko Pavlović Creative Director
Janko Pavlović Creative Director
HAVAS WORLDWIDE
Dragica Stefanović CFO
Dragica Stefanović CFO

Capabilities

Advertising

Big, integrated ideas across all communications platforms.

gears and a brain stylistically together Analytics & Decision Sciences

Data transformed into actionable insights.

Web interface of a brand design color palette Brand Design

Brand identities that are built to last, because they build brand equity.

Football field. Symbolizing strategy Brand Strategy

The crucial insights that lay a foundation for all creative thinking.

Image of a tablet laying on a table ( a device where digital commerce occurs). Digital Commerce

Integrated platforms that allow brands to merchandise strategically and effectively.

Direct Marketing

Lasting relationships that are built one loyal customer at a time.

Hand interacting with mobile device Mobile Marketing

Mobile solutions that seamlessly engage consumers with branded experiences.

PR & Corporate Communications

Powerful storytelling and narratives to put clients at the center of cultural storms.

Product Development

Our in-house Innovation Lab creates proprietary apps and digital experiences that translate into real-world sales.

Social Marketing

Ideas that speak the language and spark the conversations of the world.

People

Tools

Creative Business Idea
The CBI is the foundation of our success in building great businesses. It generates differentiating ideas by bringing together strategic planners and clients in the most imaginative development process.
Prosumer
Prosumers are leading-edge consumers making and breaking markets today. To understand a category, you have to follow these influencers very closely. Our Prosumer database of 55,000 people around the world allows us to predict future attitudes and trends.
Brand Momentum
We track each brand’s position in the marketplace by measuring its traction against that of its competitor's. As in political polling, we can accurately measure brand consideration, or how consumers are likely to vote.
Decipher
This tool enables the crucial analysis of communication conventions. The in-depth study of visual and verbal codes allows us to identify emerging trends and fresh ways of looking at each category.