Brand Campaign 

TASK

The agency’s task was to successfully launch communication platform, adopting our global strategy for a very specific market, strong competition and the strict regulation of  tobacco advertising. It was also necessary to find solutions for the market in Adriatic region, some of which have even stricter legal frameworks.

 

SOLUTION

Using all available communication channels – to encourage rehearsal brand among new customers, increase loyalty with existing ones, creating a unique experience, increase brand awareness and reinforce its image – the agency has designed and developed a large number of activation and promotion, as well as a series of striking POS materials to monitor the implementation of actions in restaurants and shops and music events.

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