Dare To Be Tender – Xmass BTL Activation

 

TASK

Send your Xmass wishes to your loved ones

 

SOLUTION

Branded Milka cars – (Milka caravan ) were sent to biggest cities in Serbia during December 2010.

Milka branded Xmass cards with postal stamps were given to people in city pedestrian zones.

Consumers were asked to think about their loved ones, write the Xmass cards with tender wishes and place them in a large Milka mail box.

Cards were sent each day free of charge.

 

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