How cool are you? or How WOW are you?

TASK

NIVEA in Serbia has launched a deodorant products for teenagers, a Havas was given the task to promote a new line of products through BTL / digital activation that are COOL and ROCK.

SOLUTION

Havas is through the BTL activations recruited all guys who ROCK`s and girls who are WOW and motivate them to post their video on the microsite www.youare.rs “How cool are you?” Or “How WOW are you?”

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