Dare To Be Tender – Xmass BTL Activation
Send your Xmass wishes to your loved ones
Branded Milka cars – (Milka caravan ) were sent to biggest cities in Serbia during December 2010.
Milka branded Xmass cards with postal stamps were given to people in city pedestrian zones.
Consumers were asked to think about their loved ones, write the Xmass cards with tender wishes and place them in a large Milka mail box.
Cards were sent each day free of charge.