Plug Handicap / Plastic caps for Handicap
MOL Serbia as a socially responsible company wanted to help people with disabilities. Havas gave the task to promote customers MOL Serbia to participate in the “Plug handicap / Plastic caps for Handicap” at their service stations. Time wanted to encourage consumers to collect plastic caps, make the MOL service station, and at the end of the recycling money would be allocated to persons with disabilities.
Havas agency has developed several creative solutions through a retail network of MOL Serbia, which has accelerated the awareness of people to pay attention to a huge problem in Serbia, such as disabled persons, the solutions we encourage empathy, and most importantly we raised funds for people with orthopedic devices disabilities.