Telekom Serbia is the first to market launches unified service internet / phone / mobile / TV, wishing to promote convergent services they wanted the agency to devise beside the campaign name, graphic standards that will monitor and market position.


Since all services in one place, and how each user gets a device in a particular package, we just responded so all get in one box (3 or 4 services at will), the package is named BOX, a whole campaign we presented the visual identity that represents a cube – BOX. The campaign was implemented through all channels of communication.


During the campaign, the client was out of stock!

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